Case Study: Rare launches and scales Catch Carbon with Oomph’s headless platform

Rare launches Catch Carbon in 7 weeks with Oomph

Oomph partnered with Rare, a global conservation organization, to address the challenge of low visibility and public understanding in the voluntary carbon market. Rare needed a digital platform called Catch Carbon to educate users, build trust, and convert awareness into purchases, requiring a solution that could launch quickly and then scale efficiently without recurring constraints.

Oomph delivered a two-phase solution, first launching a functional marketplace in under three months. They then rebuilt the platform using a modern headless architecture with Contentful and React, creating a flexible system for content and testing. This allowed Rare to operate and iterate independently. As a result, Catch Carbon successfully launched to the public, democratizing access to carbon credits and providing Rare with a scalable infrastructure for long-term growth.

Rare