Case Study: Isabella Stewart Gardner Museum boosts exhibition engagement with Oomph

Isabella Stewart Gardner Museum boosts exhibition page views 179.7% with Oomph

The Isabella Stewart Gardner Museum faced an operationally unsustainable and inaccessible website that acted as a barrier to visitor engagement, contradicting its intimate and unconventional institutional character. The museum partnered with Oomph to rearchitect its entire digital experience system, which had become misaligned with its strategic goals.

Oomph implemented a comprehensive solution that included a user-centered information architecture, an accessibility-first component system, and a "gentle elegance" design philosophy. The results were significant, with Oomph delivering a 179.7% increase in exhibition page views and a 61.7% rise in collection engagement time within three weeks of launch, while also achieving WCAG 2.2 AA compliance and greatly improving operational efficiency for the museum's staff.

Isabella Stewart Gardner Museum