Case Study: Fidelity Investments expands its design system and accelerates innovation with Oomph

Fidelity Investments accelerates design updates with Oomph

Fidelity Investments needed to break free from a rigid design system that was limiting creativity and hindering their ability to strategically apply updated brand standards to their extensive digital content ecosystem. They engaged the vendor Oomph to help expand their system's capabilities and introduce new editorial layout strategies.

Oomph reimagined Fidelity’s editorial storytelling by prototyping new, scalable layout variations in Figma that allowed for dynamic content grouping. They expanded the design system with more flexible components and improved workflows. As a result, Oomph helped Fidelity accelerate innovation, achieve a more powerful digital experience, and scale design updates with greater confidence and creativity.

Fidelity Investments