Case Study: edX scales content operations and speeds program launches with Oomph

edX publishes 1,000 new pages without extra headcount with Oomph

edX, a global learning platform, faced a growth bottleneck as its course catalog expanded to over 4,000 offerings. Their marketing teams were hindered by a content architecture tightly coupled with engineering systems, requiring developer support for every new page and leading to slow, inconsistent SEO and campaign launches. Oomph was engaged to address this structural challenge.

Oomph implemented a strategic CMS architecture using Contentful as a central orchestration layer, decoupling content creation from platform complexity. This solution enabled edX's marketing team to gain operational independence, systematically improve SEO, and accelerate time-to-market. The results were significant, including the publication of approximately 1,000 new pages without additional headcount and the elimination of engineering dependencies for routine marketing needs.

EdX