Case Study: CarGurus consolidates fragmented dealer sites into one governed content system with Oomph

CarGurus consolidates 3 dealer sites and cuts bounce rates above 61% with Oomph

CarGurus faced a challenge with a fragmented and inefficient dealer-facing web presence, consisting of multiple disconnected sites. This digital debt led to poor dealer engagement, with bounce rates exceeding 61%, and created operational bottlenecks as marketing required engineering support for all content updates. Oomph was engaged to address this operating model problem.

Oomph consolidated three key sites into a single, governed content portal built on Contentful. This gave CarGurus' marketing team editorial independence, established centralized analytics for the first time, and systematically improved accessibility. The solution transformed the dealer experience into a coherent system, providing the foundation to dramatically improve engagement metrics and operational velocity.

CarGurus