Case Study: Bradley Hospital achieves greater digital visibility and organic growth with Oomph

Bradley Hospital attracts 95,000+ new users with Oomph

Bradley Hospital, the nation's first hospital dedicated to pediatric mental health, faced a challenge as its digital presence was fragmented within a larger health system website, failing to reflect its clinical reputation. This made it difficult for families in crisis, providers, and clinicians to find its specialized content and resources. The vendor Oomph was brought in to build a new standalone digital home.

Oomph designed and built a dedicated Drupal website structured around the needs of Bradley's key audiences, featuring purpose-built content types and an intuitive architecture. The solution resulted in a significant measurable impact, attracting over 95,000 new users within six months of launch, with nearly 89,000 sessions driven by organic search. The standalone domain established by Oomph gave Bradley Hospital the visibility and operational foundation it deserved.

Bradley Hospital