Case Study: AskRI improves digital learning access with Oomph

AskRI boosts resource discovery and user engagement with Oomph

The customer AskRI, a collaboration providing Rhode Island residents with free access to educational tools and state resources, faced challenges with an unwieldy digital platform. Users found it difficult to locate information, and site managers struggled with content organization. They partnered with vendor Oomph for a comprehensive redesign to refresh the branding, improve content management, and increase resource usage.

Oomph implemented a solution featuring a new energetic brand identity and a more intuitive, persona-based information architecture. This included curated resource lists for specific audiences and an interactive "Ask a Librarian" feature to replace the confusing FAQs. The results were a more engaging and easier-to-navigate platform. The redesign fostered a greater sense of interaction and made content much easier for both users to find and authors to manage.

AskRI