Case Study: Motherswork boosts transactions and revenue with OOm Pte Ltd

Motherswork boosts transactions by 34% with OOm Pte Ltd

Motherswork, a leading premium retailer of mother, baby, and kids’ products in Singapore and China, faced intense competition from online marketplace giants like Shopee and Lazada. To maintain their market share, they engaged the digital marketing services of OOm Pte Ltd.

OOm implemented a comprehensive Search Engine Marketing (SEM) solution for Motherswork, utilizing responsive search ads, dynamic search ads, and responsive display ads. This strategy ensured their ads were highly relevant and efficiently managed across a large inventory. The campaign delivered significant results for Motherswork, including a 34% increase in transactions and a 32% rise in revenue, as achieved by OOm.

Motherswork