Case Study: Helen O’Grady Drama Academy boosts sign-ups and traffic with OOm Pte Ltd’s SEM

Helen O’Grady Drama Academy boosts clicks by 48X with OOm Pte Ltd

Helen O’Grady Drama Academy, a global provider of speech and drama classes for children and youths, needed to increase class sign-ups by improving its online visibility and website traffic. The academy engaged OOm Pte Ltd for assistance after its in-house search ads failed to generate sufficient results.

OOm implemented a targeted Search Engine Marketing (SEM) solution, restructuring campaigns and audience targeting while fixing conversion tracking on the website. This strategy by OOm led to a significant 40% increase in impressions and a 48X increase in clicks, which resulted in an influx of new sign-ups and fully-filled classes for the client.

Helen O’Grady Drama Academy