Case Study: Zig-Zag boosts engagement and modernizes its brand with OOHology

Zig-Zag cuts bounce rate by 37% with OOHology

Zig-Zag, a long-standing manufacturer of smoking products, sought a marketing partner to help manage its significant brand evolution and a major product launch. The company needed to grow its presence while navigating strict legal guidelines for tobacco advertising. They partnered with OOHology for their branding and web knowledge to develop fresh marketing strategies and a comprehensive digital approach.

OOHology provided a full suite of services including marketing strategy, web design, content creation, and social media management. They developed a sophisticated, age-gated website that improved user experience and implemented successful social campaigns and influencer strategies. As a result, OOHology helped Zig-Zag achieve a 37% decrease in overall bounce rate and a 34% decrease in mobile bounce rate, alongside an increase in average session duration.

Zig-Zag