Case Study: YMCA of Greater Louisville boosts registrations with OOHology

YMCA of Greater Louisville cuts registration from 13 steps to 2 with OOHology

The YMCA of Greater Louisville needed to comply with new national brand standards while also addressing a website that functioned poorly as a marketing tool, suffering from a 90% abandonment rate for online registrations. They engaged the advertising agency OOHology for web design and user experience services to solve these challenges.

OOHology's solution involved applying the new brand standards to the web and executing a complete redesign in just 16 weeks. They dramatically simplified the online registration process from 13 steps down to 2 and developed a more streamlined information architecture. This drastically improved conversion rates and made it easier for users to find information. The new website also achieved better organic search rankings.

YMCA of Greater Louisville