Case Study: Ump-Attire.com boosts sales and conversions with OOHology

Ump-Attire.com boosts paid search revenue 45% with OOHology

Ump-Attire.com, an e-commerce retailer specializing in sports officials' attire, faced the challenge of efficiently marketing within its niche. Before partnering with OOHology, the company's pay-per-click campaigns were too narrow, focusing only on baseball and umpire keywords, which caused them to miss significant revenue opportunities from other sports like basketball and football. They needed a more targeted and strategic digital marketing plan to optimize their budget and reach.

OOHology implemented a solution by creating and managing customized Google advertising campaigns for multiple sports, continuously monitoring and adjusting them for performance and seasonality. This strategic expansion and meticulous budget management led to significant improvements for Ump-Attire.com. Key results driven by OOHology included a 23% reduction in cost-per-conversion and a 223% increase in click-through rate initially, with sustained performance including a 129% year-over-year increase in paid search revenue without additional spend.

Ump-Attire.com