Case Study: Lentus achieves faster international sales enablement with OOHology

Lentus launches in 90 days with OOHology

This case study features Lentus, a company with a dominant North American distribution network. Their challenge was to effectively communicate their value proposition to European businesses looking to enter the US market, as language barriers and time zone differences hindered their sales pitches. They engaged the advertising agency OOHology for a creative solution.

OOHology's solution was to create an animated sales video tailored to the target audience. The video told the story of a European business owner who successfully uses Lentus to establish US distribution in 90 days. It used carefully chosen accents and on-screen text to overcome language barriers. This versatile sales tool enabled Lentus to clearly communicate its service and accelerate its international growth.

Lentus