Case Study: Journey Warehousing & Logistics builds a stronger brand identity with OOHology

Journey Warehousing & Logistics rebrands in 1 min with OOHology

Journey Warehousing & Logistics, originally a pallet repair company, needed a new brand identity to reflect its expansion into warehousing, logistics, and packaging services. They faced the challenge of having an unsearchable name, no clear identity, and an outdated website that failed to communicate their full offerings. They engaged the vendor OOHology for a branding exercise.

OOHology implemented a comprehensive rebranding solution, which included a new company name, a custom logo, and a new website. The logo was designed to feel dependable, strong, and state-of-the-art, using a thin san-serif typeface and colors of navy and bright green to help the company stand out in its market. This new identity successfully reflected Journey's evolution into a high-tech logistical service provider, making them more appealing to potential clients.

Journey Warehousing & Logistics