Case Study: CafePress Improves Mobile Commerce UX with OOHology

CafePress mobilizes print-on-demand shopping in 1 min with OOHology

OOHology worked with CafePress, the Top 500 internet retailer known for print-on-demand products, to improve the mobile experience for its desktop-based commerce site. CafePress needed an outside perspective on how to translate its creative product catalog into a satisfying mobile environment.

OOHology led brainstorming and ideation sessions to evaluate mobile strategy options, then developed a concept for a native mobile app, a functional specification, and detailed user experience mock-ups. The result was an internal-ready instruction manual and creative asset set that CafePress could use to build the app in-house or hand off to a mobile developer, though no measurable performance results were provided.

CafePress