Case Study: America Place refreshes its brand and website with OOHology

America Place expands from one 150-acre campus to four with OOHology

America Place, a provider of office and industrial campuses in Southern Indiana, sought a rebrand to reflect its progressive vision and better compete for national and global clients. Its existing brand had grown stale. The company engaged the digital marketing agency OOHology for a comprehensive brand refresh process.

OOHology developed a new brand identity centered on the theme of opportunity, introducing a refined color palette and a dynamic new logo. They also built a new website with an inspirational design and user-friendly UX to replace the old information-heavy site. The result was a fully implemented, optimistic brand across all sales collateral, signage, and digital platforms.

America Place