Case Study: 21c Museum Hotels boosts online revenue with OOHology digital marketing strategy

21c Museum Hotels grows online revenue 47% with OOHology

21c Museum Hotels, an independent hotel chain, faced intense competition from boutique hotels, non-traditional players like Airbnb, and third-party booking engines. To counter this challenge, they partnered with the digital marketing agency OOHology to develop a strategic solution.

OOHology implemented a hyper-modified search engine marketing strategy for 21c Museum Hotels, which included paid search, targeted display, and thoughtful remarketing tactics. This solution delivered significant results, including a 107% increase in revenue from paid search and a nearly 20% year-over-year growth in online revenue. The vendor's strategy also contributed to a 50% increase in Google searches for the brand.

21c Museum Hotels