Case Study: July achieves stronger brand awareness and sales with oOh!media Airport and Office OOH

July lifts brand awareness 159% with oOh!media

July, a luggage brand founded in Melbourne, sought to drive brand awareness and salience for its premium products among high-value travelers and business professionals. To meet this challenge, they partnered with oOh!media on an Out-of-Home (OOH) advertising campaign.

oOh!media implemented an end-to-end OOH strategy utilizing Airport and Office media formats. The campaign targeted professionals throughout their workday, from airport departures and arrivals to their office destinations. This solution delivered significant results for July, including a 159% lift in brand awareness and an 89% increase in brand favourability. Furthermore, over 80% of people who saw the campaign took action, and the campaign directly drove a surge in website traffic, new customers, and sales orders.

July