Case Study: Airwallex boosts awareness and consideration with oOh!media

Airwallex boosts awareness 386% with oOh!media

Airwallex, a newer brand in the B2B fintech space, sought to build precise awareness for its first brand campaign with high impact and minimal wastage. The company partnered with vendor oOh!media to engage its premium audience of high-value professionals.

oOh!media implemented a multi-environment campaign across its Billboard, Airport, Office, and Metro Rail networks. This solution delivered 180 million impressions and significantly powered up audience frequency. The campaign generated a 386% increase in awareness and a 180% increase in consideration. Importantly, it drove immediate action, with 53% of people exposed searching online or visiting the website and 1 in 5 signing up for Airwallex.

Airwallex