Case Study: C.SCHOOL achieves 45-second sellout of $2,000 creative retreat and scalable leads & revenue with Ontraport

How This Musician Inspires Creativity as an Online Coach

James Taylor, founder of C.SCHOOL and The Music Business Institute, helps individuals and organizations unlock their creative potential through online courses, 25 subscription-based music schools, business coaching, and high-end retreats. His challenge was scaling outreach and sales—selling events quickly, booking podcast guests efficiently, producing content faster, and turning creativity into reliable revenue while reaching a much larger audience.

By adopting Ontraport automation and AI-driven workflows—segmented pre-launch campaigns, automated guest booking, and a 365-day drip sequence—James streamlined marketing and operations. The results: a $2,000 retreat sold out in 45 seconds, four summits attracted 20,000 attendees from 120 countries, clients generated over $21 million, he now produces podcast episodes in under three hours, consistently generates 250+ leads per week, launched 20 retreats, and made over $100,000 in less than 12 hours on a product launch.

C.SCHOOL

James Taylor

Founder