NetInfo - Customer Case Study

NetInfo is the leading internet media holding company in Bulgaria, reaching 80% of all BG internet users. AdWise is a targeted advertisement management platform utilized by NetInfo. Ontotext developed for AdWise a component, that evaluates how relevant an advertisement is to a particular piece of content, and allows advertisers to show ad that fit the user’s context. This solution utilizes content similarity metrics, taking into account specifics of the language, various possible word forms, and the varying significance of words.