Case Study: WatchGecko boosts SEO, UX and conversions with Onstate’s Shopify Plus migration

WatchGecko migrates 100,000+ records to Shopify Plus with Onstate

WatchGecko, a leading global seller of watch straps and accessories, faced the challenge of migrating its outdated Magento site to Shopify Plus to support its ambitious growth. Their goal was to create a clean, content-rich site that improved the customer experience and conversion rates. They partnered with Onstate to handle the complex migration and redesign.

Onstate successfully executed the migration from Magento 2 to Shopify Plus, moving hundreds of thousands of customer records and restructuring product data to boost SEO. They implemented a design that prioritized high-quality product imagery and integrated solutions like Boost Commerce for search and Rebuy for upselling. The result was a modern, high-performing website that retained strong organic rankings and provided a vastly improved customer journey, which the client described as a "fantastic new website."

WatchGecko