Case Study: Private White V.C. elevates its Shopify store with Onstate

Private White V.C. elevates Shopify 2.0 with Onstate

Private White V.C., a Manchester-based luxury menswear manufacturer, approached Onstate with the challenge of elevating its existing Shopify store. The brand felt its current online presence did not reflect the same level of detail and quality inherent in its handcrafted product lines and sought to reinforce its authenticity without impacting trading during a key sales period.

Onstate implemented a series of incremental improvements, establishing a design system and enhancing key pages to better tell the brand's story. A shift to Shopify 2.0 provided the client with greater flexibility, allowing their merchandising team to create richer product pages using a custom section library. The successful partnership led to an ongoing relationship, with Onstate continuing to manage site structure, content strategy, and PPC campaigns for the brand.

Private White V.C