Case Study: Issey Miyake launches UK ecommerce and unifies multi-channel retail with Onstate

Issey Miyake launches UK ecommerce with Onstate in one site for multiple sub-brands

The Japanese fashion innovator Issey Miyake needed to launch its UK ecommerce presence. They entrusted Onstate to guide them through the entire process, which included creating a bespoke Shopify storefront to showcase their multiple sub-brands.

Onstate implemented a comprehensive solution that included custom theme development, Cegid Y2 ERP integration, and multi-channel marketing. The result was a successful launch that faithfully translated the brand's identity for a western market and provided a unified system for managing products, stock, and customer information across channels.

Issey Miyake