Case Study: Black+Blum achieves a faster, more flexible Shopify 2.0 store with Onstate

Black+Blum improves conversion and mobile UX with Onstate's Shopify 2.0 replatform

Black+Blum, a designer of sustainable food and drink on-the-go products, needed to update their Shopify store to leverage the latest Shopify 2.0 features. Their challenge was to refresh the site's design for improved performance and user experience while gaining better flexibility to manage their product offerings and multiple international storefronts for the US, EU, and UK. They partnered with Onstate for Shopify 2.0 replatforming and design services.

Onstate re-themed the store to be fully compliant with Shopify 2.0, utilizing its new sections-based architecture for enhanced customization. They streamlined navigation, optimized for mobile, and improved product display and management. This solution empowered the Black+Blum team with greater control over their content and led to a significantly improved shopping experience. The results included faster load times, increased customer engagement, and higher conversion rates, allowing the client to reduce their reliance on developers.

Black+Blum