Case Study: Abbott Lyon boosts conversion and gift wrap participation with Onstate's Shopify rebuild

Abbott Lyon boosts conversion 17% with Onstate

Abbott Lyon, a leading UK personalised jewellery brand, faced the challenge of evolving its ecommerce platform to support its new "warm luxury" positioning. Their complex personalisation logic was brittle and required developer involvement for product launches. They partnered with Onstate to rebuild their Shopify Plus store, moving this logic onto a more robust platform and giving their merchandising team greater control.

Onstate implemented a solution using Shopify's native infrastructure, including Shopify Functions and custom apps, to handle pricing, bundling, and product visualisation server-side. This provided Abbott Lyon's team with independence for launching new products and created a more reliable, high-converting digital experience. The results were significant, with Onstate's work delivering a 17% increase in conversion rate, a 14% reduction in bounce rate, and a 37% increase in gift wrap participation during peak trading.

Abbott Lyon