Case Study: Toyota Dealership Group in Northern California wins a TV campaign with OnSpot Data

Toyota Dealership Group in Northern California wins TV campaign with OnSpot Data after finding 37.3% of shoppers also visit Nissan

A Toyota dealership group in Northern California wanted a better understanding of the car buyer journey and how consumers cross-shop their competitors. They partnered with OnSpot Data to gain this deeper market insight.

OnSpot Data provided extensive visitation and demographic analysis for the dealership group and its competitors. This analysis disproved several of the dealership's key assumptions about customer behavior and competitor activity. Based on this compelling competitive intelligence provided by OnSpot Data, the dealership group won a linear TV campaign and was able to target in-market households effectively.