Case Study: Regional CPG Brand achieves 2,000%+ signup growth with OnSpot Data

Regional CPG Brand boosts signups 2,000%+ with OnSpot Data

A regional CPG brand in the frozen food sector wanted to boost consumer signups from people trying their product in grocery stores. Their challenge was increasing engagement beyond what was possible with generic interest-based digital targeting. They partnered with OnSpot Data to utilize its location-based audience building tools.

The solution involved OnSpot Data analyzing visitors to over 600 relevant grocery stores, building a target audience of in-store shoppers from the previous six weeks. This audience was targeted with ads served on Facebook over three months. Using OnSpot's precise location-based targeting instead of Meta's generic targeting resulted in 2,538 signups during the campaign, a increase of over 2,000% from the 112 signups achieved previously.

Regional CPG Brand