Case Study: Regional Bank achieves CRA compliance and boosts branch traffic with OnSpot Data

Regional Bank drives 104,010 visits and 5,040,750 impressions with OnSpot Data

A regional bank needed to ensure its marketing efforts complied with the Community Reinvestment Act (CRA) by proving it was targeting low-to-moderate income households. The bank also sought to understand the resulting foot traffic and website visits driven to its individual branches and partnered with OnSpot Data to address this challenge.

OnSpot Data used its Integrated DSP to serve mobile display ads to an audience built from specific census tracts provided by the bank. Their solution included CRA compliance reporting that verified impressions were delivered to the correct households and attribution reporting to measure visits. The campaign delivered over 5 million impressions and drove more than 104,000 unique in-person branch visits, successfully meeting the bank's compliance requirements each month.