Case Study: Raising Cane's boosts visits during COVID-19 lockdown with OnSpot Data

Raising Cane's drives 176,640 visits in 9 markets with OnSpot Data

The customer, Raising Cane's, faced the challenge of increasing restaurant visits at the start of the COVID-19 lockdown, specifically within nine underperforming markets. Their goal was to effectively promote a new curbside pickup service with a limited budget and a short campaign window. To meet this challenge, they partnered with vendor OnSpot Data for its audience targeting and measurement services.

OnSpot implemented a solution using TV advertising to target recent visitors of competitor restaurants like Chick-Fil-A, KFC, and Popeyes. This execution drove 176,640 total visits to Raising Cane's, with a 362% and 396% higher visitation rate than KFC and Popeyes, respectively. OnSpot reliably measured these results, demonstrating a highly successful campaign that significantly beat the competition during a critical period.

Raising Cane's