Case Study: Panera Bread Achieves 4.5% Increase in Foot Traffic with OnSpot Data

Panera Bread boosts foot traffic 4.5% with OnSpot Data

A satellite TV service provider needed to measure the efficacy of its national TV advertising campaign for Panera Bread restaurant locations, as it was challenged to understand how the campaign impacted real-world visits. It partnered with OnSpot Data, which used its foot traffic attribution service to conduct an analysis.

OnSpot Data collected visit observation data from over 2,000 Panera Bread locations and matched mobile ad IDs to household CRM data to measure the campaign's impact. The solution revealed a 4.5% increase in visits and a 3% lift in sales from the exposed audience. This verified attribution study allowed the satellite TV provider to secure a multi-million dollar ongoing contract with Panera Bread.

Panera Bread