Case Study: a luxury auto dealership boosts qualified leads and vehicle sales with OnSpot Data

Luxury Auto Dealership drives 51% of active shoppers to purchase with OnSpot Data

The customer, a luxury auto dealership, faced the challenge of improving the quality of their online leads to find more in-market car shoppers. They partnered with vendor OnSpot Data, which utilized its Integrated DSP service to address this goal.

OnSpot Data implemented a solution by serving banner and interstitial ads to a target audience of active shoppers identified at over 100 competitor dealerships, with this audience list refreshed daily. The results were significant: 51% of the targeted shoppers who were served an ad made a purchase, leading to 272 vehicles sold and approximately $16 million in revenue for the dealership.