Case Study: Reno Car Dealership Achieves 40% Competitor Shopper Conversion with OnSpot Data

Car Dealership in the Reno, NV Market converts 40% of competitor shoppers with OnSpot Data

A car dealership in the Reno, NV market sought to increase engagement on its website and drive more foot traffic and vehicle sales. To meet this challenge, they partnered with OnSpot Data, which used its data services to identify and target recent visitors to competitor lots.

OnSpot Data executed a 30-day mobile ad campaign targeting active shoppers who had recently visited competitor dealerships. The solution resulted in 712 unique visits to the dealership's location and 4,817 total page visits to their website. Most notably, 47% of the vehicles sold during the campaign period came from households that were served an ad, demonstrating a significant measurable impact for OnSpot Data.