Case Study: PR Newswire achieves employee safety and uninterrupted service during Superstorm Sandy with OnSolve's Send Word Now

PR Newswire ensures employee safety and continues uninterrupted service during devastating Superstorm Sandy

PR Newswire, the global leader in news and information distribution with offices in 15 countries, faced a major continuity challenge during Superstorm Sandy in October 2012 when its New York office was forced to close for the only time in the company's history and staff had to be relocated to a New Jersey facility for a week. PR Newswire had relied on OnSolve’s Send Word Now since 2006 for rapid, multimodal alerting and turned to that service to immediately communicate with employees and manage the emerging crisis.

OnSolve’s Send Word Now was used to broadcast alerts and, critically, its Get Word Back feature collected employee responses so PR Newswire could account for staff, allocate responsibilities and sustain uninterrupted customer service throughout the storm. The system’s information, combined with internal wikis and staff outside the affected area, enabled fast recovery; PR Newswire has since expanded use of OnSolve with self-registration and desktop alerting to improve contact data and reach, and has applied the service successfully in other events such as an earthquake.

PR Newswire

Wes Simpson

Director of Business Continuity Planning & Management, PR Newswire