Case Study: McCann Erickson keeps 600+ employees informed during Hurricane Sandy with OnSolve's Send Word Now

How McCann Erickson Used Send Word Now in Hurricane Sandy

McCann Erickson, the world's largest advertising agency network, needed to keep staff informed during Hurricane Sandy in October 2012. Debbie Fried, VP Manager of Business Communication and Continuity at McCann Erickson’s Midtown Manhattan headquarters, relied on OnSolve’s Send Word Now platform to deliver critical messages before, during and after the storm.

Using OnSolve’s Send Word Now, Fried sent alerts to more than 600 McCann and McCann Worldgroup employees via work and personal email as well as landline and cellular phones, announcing the office closure and providing daily updates over the following week. The OnSolve solution delivered timely, multi-channel outreach that maintained communication continuity and prompted employee praise for McCann Erickson’s leadership.

McCann Erickson

Debbie Fried

VP Manager of Business Communication and Continuity