Case Study: Keep Colorado Local builds statewide awareness and support with OnSight PA

Keep Colorado Local reaches 107,000 video views with OnSight PA

OnSight PA partnered with Keep Colorado Local, a coalition of independent liquor stores, breweries, and related businesses, to address a significant challenge. The coalition was formed to combat anticipated ballot initiatives from big-box retailers that sought to change Colorado law, allowing the sale of full-strength beer and wine in grocery and convenience stores, which threatened local businesses.

The solution implemented by OnSight was a comprehensive digital and community outreach campaign. This included creating a website, managing social media, producing videos and collateral, and organizing events like the collaboration brewing project, Keep Colorado LocALE. The results were substantial, with over 550 businesses joining the coalition. The campaign achieved a reach of over 12,500 social media fans, nearly 62,000 website views, over 107,000 video views, and the distribution of almost 350,000 pieces of collateral.

Keep Colorado Local