Case Study: Joi achieves profitable growth and flexible inventory financing with Onramp Funds

JOI secures 9 loans and $1M+ in funding with Onramp Funds

JOI, a plant-based food company, faced the challenge of securing flexible funding to support its strategic growth from a B2B service to a direct-to-consumer brand without compromising its values or operational efficiency. The company needed a financial solution that aligned with its cash flow to manage inventory and pursue innovation. They sought this funding from the vendor, Onramp Funds.

The solution implemented by Onramp Funds was a revenue-based financing model, providing JOI with nine loans totaling over $1 million. This approach gave JOI the flexibility to re-up on loans at 50% paid down, ensuring consistent operational momentum. The results were significant, enabling JOI to achieve profitability, produce new differentiated products, and successfully navigate a post-pandemic macroeconomic landscape, all while maintaining its commitment to sustainability and customer satisfaction.

JOI