Case Study: Eagle Community Credit Union generates $4.5M in auto loans with Onovative

Eagle Community Credit Union generates $4.5M in auto loans with Onovative

Onovative worked with Eagle Community Credit Union, a $517M institution facing intense local competition from over 20 other financial entities. The credit union aimed to boost its auto loan portfolio by enticing both members and potential new members in the community to refinance their existing auto or motorcycle loans from other lenders.

The solution, powered by Onovative's Core iQ platform, was a yearlong multi-channel marketing campaign featuring a competitive refinance offer. The campaign utilized targeted emails, paid social media, print materials, and in-branch signage. This strategy generated 208 new loans totaling over $4.45 million in originations from a marketing spend of just under $2,680. One targeted email campaign in August alone drove $739,393 in loans. The campaign's success earned Eagle Community Credit Union a Diamond Award from the CUNA Marketing & Business Development Council.

Eagle Community Credit Union