Case Study: Eagle Community Credit Union boosts A&D enrollment with Onovative's multi-channel campaign

Eagle Community Credit Union drives 85 A&D enrollments with Onovative

Eagle Community Credit Union sought to increase enrollment in its insurance products. It partnered with Onovative, using the Core iQ platform, to target members not already covered by its Accidental Death and Dismemberment (A&D) insurance.

Onovative implemented a multi-channel campaign for the credit union, starting with direct mail and following up with a targeted email campaign via Core iQ. This solution resulted in 85 new A&D policy enrollments from the campaign, with the email component achieving an 82% open rate and a 5% click-through rate.

Eagle Community Credit Union