Case Study: $304 Million Dollar Credit Union generates $1.02 million in auto loans with Onovative

a $304 million dollar credit union generates $1.02 million in auto loans with Onovative

A $304 million dollar credit union sought a cost-effective method to promote its products and deepen member relationships. They partnered with Onovative and utilized its Core iQ platform to identify a key opportunity for member re-engagement.

Onovative's solution involved using Core iQ to identify 311 members who had recently paid off an auto loan. The credit union then executed a simple, courtesy follow-up phone call to congratulate them and ask about new loan needs. This campaign, managed through Onovative's platform, generated 39 new auto loans—a 12.5% conversion rate—resulting in over $1.02 million in new loan originations with virtually no marketing spend.