Case Study: Taft Clothing doubles conversions with Only Growth

Taft Clothing doubles conversions with Only Growth

Taft Clothing, a premium men's footwear brand, faced significant challenges with inventory management and a low-converting website. After experiencing explosive growth, founder Kory Stevens struggled with keeping popular, handcrafted shoes in stock and had an ecommerce site with poor conversion rates that was leaving money on the table. He partnered with the digital marketing agency OnlyGrowth for a site audit to address these issues.

OnlyGrowth provided a free audit and implemented several key solutions, including a size filter to improve the user experience and a customized checkout to reduce friction. After Taft Clothing upgraded to Shopify Plus, OnlyGrowth's changes helped double the site's conversion rate, which reached as high as 10% on some days. This partnership led to revenue tripling month-over-month and set the stage for continued massive growth.

Taft Clothing