Case Study: Škoda achieves 3x lead generation with ONLIVE.AI video commerce

How Škoda Saw a 3x Increase in Lead Generation Thanks to Video Commerce

Škoda, a major global automobile manufacturer, faced the challenge of building relationships and trust with potential car buyers in an increasingly digital landscape where consumers sought information online rather than at physical dealerships. To address this, they partnered with vendor ONLIVE.AI to implement a video commerce solution, aiming to improve the customer journey, increase loyalty, and drive brand differentiation.

ONLIVE.AI implemented a 360-degree video commerce strategy for Škoda, which included a widget on their website for instant or scheduled video calls and daily live shows touring car models. This solution provided a practical and human connection for customers. The results were significant, with Škoda seeing a 3x increase in lead generation, achieving over 250 qualified leads per month from the widget alone, and a 7% conversion rate, ultimately enhancing customer loyalty and the overall sales process.

Škoda