Case Study: The Vinyl Store achieves 2X revenue growth with Online Solution Experts' Shopify migration

The Vinyl Store increases online revenue 2X with Online Solution Experts

The Vinyl Store, a specialist online retailer of vinyl records, faced challenges with its existing WooCommerce platform. The site was difficult to optimize, limiting its search visibility and failing to support how customers browsed by artist and genre. Online Solution Experts (OSE) partnered with the customer to migrate from WooCommerce to Shopify to create a more scalable and customer-friendly commerce experience.

Online Solution Experts implemented a new Shopify architecture integrated with Cin7 for inventory management. The solution included technical SEO improvements and enriched product pages with dynamic content like track listings. This resulted in a 100% increase in online revenue, a 200% increase in Google AdWords conversion rates, and a 120% gain in branded search visibility for The Vinyl Store.

The Vinyl Store