Case Study: PSI Importers scales multi-brand commerce with Online Solution Experts and Adobe Commerce

PSI Importers scales Adobe Commerce for 8+ years with Online Solution Experts

OSE partnered with PSI Importers, a leading Australian distributor of premium cycling and action sports brands, to address the complexity of managing both wholesale and direct-to-consumer digital commerce. The challenge involved supporting a growing multi-brand portfolio with distinct B2B and B2C needs, requiring a scalable platform that could integrate deeply with their Infor M3 ERP for reliable product, pricing, and order workflows.

The solution involved designing and evolving a unified Adobe Commerce architecture, featuring a single instance supporting multiple brand storefronts and a B2B portal, integrated via sophisticated middleware. OSE's ongoing support ensured performance optimization and operational stability. This resulted in a mature, scalable digital ecosystem that reliably supports both wholesale and consumer channels, allowing PSI Importers to efficiently introduce new brands and adapt its commerce strategy for growth.

PSI Importers