Case Study: Tulane University Pre-College boosts summer enrollment with Online Optimism

Tulane University Pre-College boosts applications 47.52% with Online Optimism

Tulane University Pre-College sought to boost enrollment for its summer programs by at least 10%. The challenge involved creating a cohesive marketing campaign and capturing the program's unique voice to inspire the next generation of students. To meet these objectives, they partnered with digital marketing vendor Online Optimism.

Online Optimism implemented a multi-channel digital marketing strategy that incorporated targeted social media ads on Facebook and Snapchat, Google ads using relevant keywords, and a series of automated email drip campaigns aimed at parents. This comprehensive approach successfully increased visibility and engagement. As a result, Tulane Pre-College saw a 47.52% increase in submitted applications, admitting 824 students. The vendor's efforts also generated 84,622 email opens and 447 clicks directly to the application page.

Tulane University Pre-College