Case Study: Tulane Pre-College Programs boosts applications and enrollment with Online Optimism's email marketing

Tulane Pre-College Programs boosts enrollment with Online Optimism

Tulane Pre-College Programs needed to effectively engage prospective students and their parents throughout the application journey to convert interest into completed applications and enrollment. Their challenge was to provide timely, relevant messaging at various points in the process. Online Optimism was enlisted to provide comprehensive email marketing services to meet this need.

Online Optimism implemented a multi-layered email marketing strategy featuring four tailored drip campaigns. These campaigns delivered targeted content to leads, students who started applications, and admitted students, guiding them through each specific stage. The solution successfully drove conversions, as evidenced by a drastic decline in the number of "Started Not Submitted" emails sent, indicating a significant increase in completed applications and subsequent enrollment for Tulane Pre-College Programs.

Tulane Pre-College Programs