Case Study: Truck Driver Institute boosts enrollment with local SEO from Online Optimism

Truck Driver Institute boosts enrollment 76% with Online Optimism

Truck Driver Institute (TDI), a CDL training school with 10 U.S. locations, faced a challenge with its local search visibility. Intense competition from local schools and an inability to rank for location-specific searches made it difficult to attract prospective students in their key markets. Online Optimism was hired to address these SEO challenges.

Online Optimism implemented a comprehensive local SEO strategy that included creating 41 dedicated location pages, optimizing technical SEO with structured data, and fully optimizing all 10 Google Business Profiles. This solution drove a 76% increase in organic traffic and an 85% increase in new users. TDI's average search position for key terms improved from page 3 to page 1, and they now outrank local competitors in 8 of their 10 markets.

Truck Driver Institute (tdi)