Case Study: The Skin You’re In expands access to health equity resources with Online Optimism

The Skin You’re in more than doubles website visits with Online Optimism

The Skin You’re In, a health equity docufilm series from Tulane University, faced the challenge of losing access to its original website and library of educational resources as it prepared for its 2025 premiere. They partnered with the vendor Online Optimism for a website rebuild to reestablish their online presence and provide information to their audience.

Online Optimism rebuilt a flexible WordPress website that preserved all original content while improving functionality and aligning with university branding. The solution included reconnecting forms to the existing CRM for a seamless transition. The new site launched well ahead of the premiere, and in its first week alone, website visits more than doubled. The client reported that Online Optimism made the entire process seamless.

The Skin You’re in