Case Study: The New Orleans BioInnovation Center boosts newsletter engagement with Online Optimism

The New Orleans BioInnovation Center boosts email open rates to 45% with Online Optimism

The New Orleans BioInnovation Center (NOBIC) faced a challenge with its inconsistent and event-focused email newsletter, lacking the bandwidth to send comprehensive communications on a regular schedule. They engaged the services of Online Optimism to develop an improved email marketing strategy and create a more structured newsletter to better serve their bioinnovation community.

Online Optimism implemented a solution that established a regular cadence and a newly branded, mobile-friendly template with dedicated sections for news, events, and funding opportunities. This consistent strategy led to significant results, including a 45% average open rate and a 5% average click rate, both of which surpassed industry averages. The vendor's efforts successfully transformed the newsletter into a key resource for subscribers.

The New Orleans BioInnovation Center (nobic)