Case Study: The Education Trust boosts brand awareness and website traffic with Online Optimism's animated social media campaign

The Education Trust boosts Facebook impressions to 863,253 with Online Optimism

The Education Trust, a nonprofit focused on increasing educational opportunities, sought to raise awareness for dual enrollment programs. They needed to increase engagement and brand awareness through an organic and paid social media campaign but lacked the internal resources to manage it. They partnered with the vendor Online Optimism for creative and social media management services.

Online Optimism developed a campaign featuring animated videos and targeted social media content for different audiences on Instagram and Facebook. Their solution drove significant results, generating 88,361 impressions on Instagram and 863,253 impressions on Facebook. The paid social media ads created by Online Optimism were the primary driver of website traffic, bringing 1,147% more traffic than Google.

The Education Trust